CommerceK

Privacy Policy

1. Data Controller

CommerceK (“Perugini Multimedia”, “we”, “us”, or “our”) operates the website commercek.com. This policy informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.

For the purposes of the General Data Protection Regulation (GDPR), we are the Data Controller. For inquiries regarding your data, contact us at: [email protected].

2. Data We Collect

We collect several different types of information for various purposes to provide and improve our technical intelligence services to you:

  • Personal Identification Information: Name, professional email address, and job title (primarily collected via newsletter subscription and lead generation forms).
  • Usage Data: We may collect information on how the Service is accessed and used. This includes your IP address, browser type, browser version, the pages of our site that you visit, the time and date of your visit, and other diagnostic data.
  • Cookies and Tracking: We use cookies to track activity on our Service and hold certain information to optimize technical performance and deliver relevant B2B content.

3. Use of Data

CommerceK uses the collected data for the following purposes:

  • To provide and maintain our B2B news and analysis service.
  • To notify you about changes to our technical stack reports or new “Dev-Notes.”
  • To provide customer support and process sponsor inquiries.
  • To monitor the usage of the Service for performance optimization (LLMO and SEO).
  • To provide you with news, special offers, and general information about other goods, services, and events which we offer (unless you have opted out).

4. Legal Basis for Processing (GDPR)

If you are from the European Economic Area (EEA), our legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Data we collect and the specific context in which we collect it:

  • Consent: You have given us permission to do so (e.g., Newsletter opt-in).
  • Legitimate Interests: To improve our technical content and analyze B2B market trends.
  • Contract: To perform a contract with you (e.g., Sponsor agreements).

5. Data Retention and Transfer

We will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. Usage Data is generally retained for a shorter period, except when this data is used to strengthen the security or to improve the functionality of our Service.

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.

6. Disclosure of Data

We do not sell your personal data. We may disclose your personal data in the following situations:

  • Service Providers: We use third-party companies (e.g., Google Analytics, Mailchimp, Cloudflare) to facilitate our Service.
  • Business Transactions: If CommerceK is involved in a merger, acquisition, or asset sale.
  • Law Enforcement: Under certain circumstances, we may be required to disclose your Personal Data if required to do so by law.

7. Your Data Protection Rights

Depending on your location, you have the following rights:

  • The right to access, update, or delete the information we have on you.
  • The right of rectification (to have your information fixed if it is inaccurate).
  • The right to object to our processing of your Personal Data.
  • The right to data portability.
  • The right to withdraw consent at any time.

8. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “effective date” at the top. You are advised to review this Privacy Policy periodically for any changes.